Context This is customer data with their vehicle insurance policies. Details about customers and the insurance taken for their vehicles are provided which can be explored to segment similar kind of customers. Content The socio-economic data of the customer with details about the insured vehicle is the data content. Data contains both categorical and numeric variables. The customer lifetime value based on historical data has also been provided which is essential in understanding the customer purchase behavior. Acknowledgements UCI ML repository Inspiration The data is useful for clustering customers according to their behavior, thereby enabling targeted marketing of a new auto-insurance policy to them. This helps pre-estimating a budget for marketing expenses.