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README.md
**Project overview**
Pricing is one of toughest challenges for most companies. a product can command drastically different prices depending on the context. demand curve relates to price of product and quantity sold. In practice, there are 2-3 price points to analyze to understand Earnings = Price * Quantity.
**Executive Summary**
**Intro and background** The business collected the data of website visitors while running a promotion for leisure & fun activity.
**Final Goal** To set a price point for their service to increase the sales based on the customer profiles that will be generated using the Data Mining and Statistical Analysis.
**Analytics Goal (DM Goal)** To find which of the pricing point will bring in more sales.
Pricing is one of toughest challenges for most companies. a product can command drastically different prices depending on the context. demand curve relates to price of product and quantity sold. In practice, there are 2-3 price points to analyze to understand Earnings = Price * Quantity.
**Executive Summary**
**Intro and background** The business collected the data of website visitors while running a promotion for leisure & fun activity.
**Final Goal** To set a price point for their service to increase the sales based on the customer profiles that will be generated using the Data Mining and Statistical Analysis.
**Analytics Goal (DM Goal)** To find which of the pricing point will bring in more sales.
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