The Bank executed a campaign to cross-sell Personal Loans. As part of their Pilot Campaign, 20000 customers were sent campaigns through email, sms, and direct mail. They were given an offer of Personal Loan at an attractive interest rate of 12% and processing fee waived off if they respond within 1 Month. 2512 customer expressed their interest and are marked as Target = 1 Many Demographics and Behavioral variables provided. This data is obtained from Great learning class projects.