Context A supermarket is offering a new line of organic products. The supermarket's management wants to determine which customers are likely to purchase these products. Content The supermarket has a customer loyalty program. As an initial buyer incentive plan, the supermarket provided coupons for the organic products to all of the loyalty program participants and collected data that includes whether these customers purchased any of the organic products. Acknowledgements Source is unknown. Inspiration Your data will be in front of the world's largest data science community. What questions do you want to see answered?