Nassim Dehouche, Mahidol University International College, nassim.deh '@' mahidol.edu

Data Set Information:

The variability of consumer engagement is analysed through a Principal Component Analysis, highlighting the changes induced by the use of Facebook Live. The seasonal component is analysed through a study of the averages of the different engagement metrics for different time-frames (hourly, daily and monthly). Finally, we identify statistical outlier posts, that are qualitatively analyzed further, in terms of their selling approach and activities.

Attribute Information:

status_id
status_type
status_published
num_reactions
num_comments
num_shares
num_likes
num_loves
num_wows
num_hahas
num_sads
num_angrys

Relevant Papers:

Nassim Dehouche and Apiradee Wongkitrungrueng. Facebook Live as a Direct Selling Channel, 2018, Proceedings of ANZMAC 2018: The 20th Conference of the Australian and New Zealand Marketing Academy. Adelaide (Australia), 3-5 December 2018.

Citation Request:

Nassim Dehouche and Apiradee Wongkitrungrueng. Facebook Live as a Direct Selling Channel, 2018, Proceedings of ANZMAC 2018: The 20th Conference of the Australian and New Zealand Marketing Academy. Adelaide (Australia), 3-5 December 2018.