Context This dataset was created to get a deeper understanding of what makes a good brand slogan and does a good slogan affects brand revenue and popularity. Content The dataset contains listings of 740 brands that include all the brand's slogans as recorded throughout the brand's history along with raw data containing revenue for the year 2020 and risk assessment provided by the search a brand website. Inspiration I think each and every one of us has some kind of slogan which will always be remembered even if a brand will cease to exist, it could be interesting to deconstruct all the slogans and try to find out is there a pattern hidden in between. Can we generate a new slogan using the provided dataset?